Museum branding : how to create and maintain image, loyalty, and support /
Основен автор: | Wallace, Margot A, 1941- |
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Формат: | Книга |
Език: | English |
Публикувано: |
Lanham, MD :
AltaMira Press,
2006.
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Предмети: |
Съдържание:
- Introduction to branding : the process that turns spectators into loyalists
- Brand new museum
- Exhibitions as branding tools : content as message
- Museum boards : carrying the banner
- The education department : teaching the museum
- Volunteers : your face to the public
- Membership : converting visitors to loyalists
- Fund-raising : raised on loyalty
- Corporate partnerships : shoulder to shoulder with business
- Marketing and graphics : the watchdog department
- Museum store : extension of education
- Branding museum web sites : new media, old truths
- The golden shopping cart : how museums' online stores add luster to their brand
- Publications
- Audio tours : branding by script
- The lobby : first impression and last impression
- Loyalty eating : how museums reinforce their brand image at the dining table
- Your building : how museums build their brands brick by brick
- University museums : children of strong parents
- Future members : identifying with college students.