Корично изображение Книга

Museum branding : how to create and maintain image, loyalty, and support /

Основен автор: Wallace, Margot A, 1941-
Формат: Книга
Език: English
Публикувано: Lanham, MD : AltaMira Press, 2006.
Предмети:
Съдържание:
  • Introduction to branding : the process that turns spectators into loyalists
  • Brand new museum
  • Exhibitions as branding tools : content as message
  • Museum boards : carrying the banner
  • The education department : teaching the museum
  • Volunteers : your face to the public
  • Membership : converting visitors to loyalists
  • Fund-raising : raised on loyalty
  • Corporate partnerships : shoulder to shoulder with business
  • Marketing and graphics : the watchdog department
  • Museum store : extension of education
  • Branding museum web sites : new media, old truths
  • The golden shopping cart : how museums' online stores add luster to their brand
  • Publications
  • Audio tours : branding by script
  • The lobby : first impression and last impression
  • Loyalty eating : how museums reinforce their brand image at the dining table
  • Your building : how museums build their brands brick by brick
  • University museums : children of strong parents
  • Future members : identifying with college students.