Cover Image Book

Consumer behavior : theory and application /

Main Author: Farley, John U.
Other Authors: Howard, John A., (joint author.), Ring, L. Winston, (joint author.)
Format: Book
Language: English
Published: Boston MA : Allyn & Bacon, [1974].
Series: Marketing Science Institute series
Subjects:
Check holdings at Paniza Library, AUBG Call Number: HC79.C6 F37 1974