Описание: Word-of-mouth marketing /

Книга

Основен автор:	Wilson, Jerry R., 1944-
Формат:	Книга
Език:	English
Публикувано:	New York : J. Wiley, c1991.
Предмети:	Customer services > United States > Public opinion. Consumer satisfaction > United States. Consumer behavior > United States. Advertising > United States. Public opinion > United States.

Описание на библ. документ:	Includes index.
Физически характеристики:	xv, 256 p. : ill. ; 24 cm. Donor - Open Society and Saber Foundation
ISBN:	0471008583 <Pbk.>