APA Citation

Moore, W. L. 1., & Pessemier, E. A. (1993). Product planning and management: Designing and delivering value. New York: McGraw-Hill.

Chicago Style Citation

Moore, William L. 1946-, and Edgar A. Pessemier. Product Planning and Management: Designing and Delivering Value. New York: McGraw-Hill, 1993.

MLA Citation

Moore, William L. 1946-, and Edgar A. Pessemier. Product Planning and Management: Designing and Delivering Value. New York: McGraw-Hill, 1993.

Warning: These citations may not always be 100% accurate.