Cover Image Book

Product planning and management : designing and delivering value /

Main Author: Moore, William L. 1946-
Other Authors: Pessemier, Edgar A., 1922-
Format: Book
Language: English
Published: New York : McGraw-Hill, c1993.
Series: McGraw-Hill series in marketing
Subjects:
Physical Description: xiv, 542 p. : ill. ; 24 cm.
Donor - Open Society and Saber Foundation.
Bibliography: Includes bibliographical references and index.
ISBN: 0070430462 <Hard>