Cover Image Book

Marketing management : analysis, planning, implementation, and control /

Main Author: Kotler, Philip.
Format: Book
Language: English
Published: Englewood Cliffs NJ : Prentice Hall, c1994.
Edition: 8th ed.
Subjects:
Physical Description: xxix, 801 p. : ill. (some col.), col. map ; 27 cm.
Bibliography: Includes bibliographical references and indexes.
ISBN: 0137228511 (Hard)