Marketing research : a short course for professionals /
| Основен автор: | Schoner, Bertram. |
|---|---|
| Други автори: | Uhl, Kenneth P. |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
[New York
Wiley
c1976]
|
| Серия: |
Wiley professional development programs
|
| Описание на библ. документ: |
OCM2439391 76010037 Title from case 1. Decisions, systems, and information.--2. Models and model building.--3. Marketing information systems.--4. Organizing for marketing information.--5. Marketing information.--6. Internal sales and cost information.--7. |
|---|---|
| Физически характеристики: |
1 case (13 pamphlets, ill.), 27 cm |
| ISBN: |
0471020052 |