International marketing management /
| Основен автор: | Jain, Subhash C., 1942- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Boston :
PWS-Kent Pub. Co.,
c1990.
|
| Издание: | 3rd ed. |
| Предмети: |
Съдържание:
- Framework of International Marketing
- Aspects of International Advertising
- Overview of the Book
- International Business
- International Marketing and Its Growing Importance
- Framework of International Marketing
- Multinational Corporations
- Entry Strategies
- Economic Rationale of Global Trade and Business
- Theory of Comparative Advantage
- Product Life Cycle and International Trade
- Production Sharing
- Internalization Theory
- Trade Barriers and Trade Liberation
- U.S. Trade Liberalization
- MNCs and World Markets
- Perspectives of International Markets
- Global Marketing
- Global Market
- Dimensions of the Global Market
- Segmenting the Global Market
- International Marketing Research
- Meaning of Marketing Research
- Framework for International Marketing Research
- Information Requirements of International Marketers
- Gathering Secondary Data at Home
- Secondary Research Abroad
- Primary Data Collection
- Organization for International Marketing Research
- International Marketing Information System
- Chapter Four Appendix: Sources of Secondary Data
- The Field of International Business
- International Monetary System
- Development of Today's International Monetary System
- Foreign Exchange
- Balance Payments
- Current and Emerging Issues
- International Finance and Accounting
- Implications of Financial Decisions for Marketing
- Multinational Financial Management
- Making International Investments
- International Accounting
- Regional Market Agreements.