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Hey, Whipple, squeeze this : a guide to creating great ads /

"Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts-and-all look at advertising. Part how-to and part expose, Hey Whipple, Squeeze This is an insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, d...

Пълно описание

Основен автор: Sullivan, Luke.
Формат: Книга
Език: English
Публикувано: Hoboken, N.J. : Wiley, c2008.
Издание: 3rd ed.
Серия: Adweek series
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Онлайн достъп: Contributor biographical information
Publisher description
Table of contents only