Cover Image Book

Marketing management /

This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Main Author: Kotler, Philip.
Other Authors: Keller, Kevin Lane, 1956-
Format: Book
Language: English
Published: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.
Edition: 13th ed.
Online Access: Table of contents only
Available on the Internet from American University in Bulgaria:

Table of contents only


Check holdings at Paniza Library, AUBG Call Number: HF5415.13 .K64 2009