Marketing management /
This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
| Основен автор: | Kotler, Philip. |
|---|---|
| Други автори: | Keller, Kevin Lane, 1956- |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2009.
|
| Издание: | 13th ed. |
| Предмети: | |
| Онлайн достъп: |
Table of contents only Kostenfrei |
| Резюме: |
This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. |
|---|---|
| Физически характеристики: |
1 v. (various pagings) : col. ill. ; 29 cm. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780136009986 0136009980 9780131357976 (pbk.) 0131357972 (pbk.) |