%0 Book %A Kotler, Philip. %E Keller, Kevin Lane, 1956- %I Pearson Prentice Hall %D 2009 %C Upper Saddle River, N.J. %G English %@ 9780136009986 %@ 0136009980 %@ 9780131357976 (pbk.) %@ 0131357972 (pbk.) %T Marketing management %U http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html %U http://www.gbv.de/dms/zbw/563370777.pdf %7 13th ed. %X This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.