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50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture /

"In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by communication and cultural theorists, such as Saussure, Levi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide...

Пълно описание

Основен автор: Berger, Arthur Asa, 1933-
Формат: Книга
Език: English
Публикувано: Lanham : Rowman & Littlefield Publishers, c2006.
Предмети:
Онлайн достъп: Table of contents only
Подобни документи: Online version:: 50 ways to understand communication.