Advertising : a very short introduction /
Advertising is riddled with myths and misunderstandings. It is simultaneously believed to be both immensely powerful and immensely wasteful, to increase economic prosperity, and to be morally questionable. Neither its historic origins nor its modern operations are well understood. Winston Fletcher,...
| Основен автор: | Fletcher, Winston. |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
Oxford ; New York :
Oxford University Press,
2010.
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| Серия: |
Very short introductions ;
234. |
| Предмети: | |
| Онлайн достъп: |
Book jacket |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5823 .F54 2010 |
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