Introduction to marketing /
'Introduction to Marketing' gives students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store.
| Основен автор: |
McDaniel, Carl D. |
| Други автори: |
Lamb, Charles W., Hair, Joseph F. |
| Формат: |
Книга
|
| Език: |
English
|
| Публикувано: |
Mason, Ohio : Andover :
South-Western ; Cengage Learning [distributor],
c2011.
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| Издание: |
11th ed., International ed. |
| Предмети: |
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