Permission marketing : turning strangers into friends, and friends into customers /
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as c...
Основен автор: | Godin, Seth. |
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Формат: | Книга |
Език: | English |
Публикувано: |
New York :
Simon & Schuster,
©1999.
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Предмети: | |
Онлайн достъп: |
Sample text Table of contents Contributor biographical information Publisher description |
Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
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Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.55 .G63 1999 |
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