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Permission marketing : turning strangers into friends, and friends into customers /

"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as c...

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Основен автор: Godin, Seth.
Формат: Книга
Език: English
Публикувано: New York : Simon & Schuster, ©1999.
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