The copywriter's toolkit the complete guide to strategic advertising copy /
"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital medi...
Основен автор: | Berman, Margo, 1947- |
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Автор-организации: | ebrary, Inc. |
Формат: | Електронен |
Език: | English |
Публикувано: |
Chichester, West Sussex, U.K. ; Malden, Mass. :
Wiley-Blackwell,
2012.
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Предмети: | |
Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
An electronic book accessible through the World Wide Web; click to view |
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Провери в Paniza Library, AUBG | Сигнатура: |
HF5825 .B47 2012eb |
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