Enlisting Madison Avenue : the marketing approach to earning popular support in theaters of operation /
Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. These of U.S. goodwill mean little if its actions convey ot...
|Main Author:||Helmus, Todd C.|
|Other Authors:||Paul, Christopher, 1971-, Glenn, Russell W.|
Santa Monica, CA :
Enlisting Madison Avenue.