Chaotics : the business of managing and marketing in the age of turbulence /
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into.
|Main Authors:||Kotler, Philip., Caslione, John A. (Author)|
New York :
|Available on the Internet from American University in Bulgaria:|
|Check holdings at Paniza Library, AUBG||Call Number:||
HF5415 .K6244 2009eb