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Chaotics : the business of managing and marketing in the age of turbulence /

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into.

Main Authors: Kotler, Philip., Caslione, John A. (Author)
Format: eBook
Language: English
Published: New York : Amacom, ℗♭2009.
Edition: 1st ed.
Subjects:
Online Access: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=274186
Related Items: Print version:: Chaotics.