Chaotics : the business of managing and marketing in the age of turbulence /
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into.
| Основни автори: | Kotler, Philip., Caslione, John A. (Author) |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
Amacom,
℗♭2009.
|
| Издание: | 1st ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=274186 |
| Подобни документи: |
Print version::
Chaotics. |
| Резюме: |
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into. |
|---|---|
| Физически характеристики: |
1 online resource (xiii, 206 pages) : illustrations |
| Библиография: |
Includes bibliographical references (pages 191-200) and index. |
| ISBN: |
9780814415245 0814415245 1282091301 9781282091306 |