Holdings: Marketing scales handbook :

eBook

Main Author:	Bruner, Gordon C., 1954- (Author)
Format:	eBook
Language:	English
Published:	Fort Worth, Texas : GCBII Productions, LLC, [2009]
Edition:	(Library version).
Subjects:	Marketing research > Statistical methods > Handbooks, manuals, etc. Scaling (Social sciences) > Handbooks, manuals, etc. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Marketing research > Statistical methods. Scaling (Social sciences) Marktonderzoek. Marketing. Schaalmethoden. Electronic books. Handbooks and manuals. Handboeken (vorm)
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=771956
Related Items:	Print version:: Marketing scales handbook. v. 5 : A compilation of multi-item measures for consumer behavior & advertising research.

Available on the Internet from American University in Bulgaria:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=771956

Check holdings at Paniza Library, AUBG	Call Number:	HF5415.2 HF5415.3 .B785 v.5