Местоположение: Visual persuasion :

Корично изображение

Електронна книга

Visual persuasion : the role of images in advertising /

With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.

Основен автор:	Messaris, Paul.
Формат:	Електронна книга
Език:	English
Публикувано:	Thousand Oaks ; London ; New Delhi : Sage Publications, ℗♭1997.
Предмети:	Advertising > Psychological aspects. Visual communication. Commercial art. Publicite > Aspect psychologique. Communication visuelle. Art publicitaire. BUSINESS & ECONOMICS > Advertising & Promotion. Advertenties. Beeldcommunicatie. Psychologische aspecten. Communicatiemiddelen. Semiotiek. Bildwerbung. Werbepsychologie. Electronic books.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474113
Подобни документи:	Print version:: Visual persuasion.

Онлайн достъп от Библиотека ”Паница” на Американския университет в България:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474113

Провери в Paniza Library, AUBG	Сигнатура:	HF5822 .M415 1997eb