Lead with a story a guide to crafting business narratives that captivate, convince, and inspire /
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing &quo...
Основен автор: | Smith, Paul, 1967 July 3- |
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Формат: | Електронен |
Език: | English |
Публикувано: |
New York :
AMACOM, American Management Association,
℗♭2012.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=477627 |
Подобни документи: |
Print version::
Lead with a story. |
Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=477627 |
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Провери в Paniza Library, AUBG | Сигнатура: |
HD30.3 .S5774 2012eb |
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