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Lead with a story a guide to crafting business narratives that captivate, convince, and inspire /

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing &quo...

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Основен автор: Smith, Paul, 1967 July 3-
Формат: Електронен
Език: English
Публикувано: New York : AMACOM, American Management Association, ℗♭2012.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=477627
Подобни документи: Print version:: Lead with a story.