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Fashion trends : analysis and forecasting /

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting...

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Main Authors: Kim, Eundeok, (Author), Fiore, Ann Marie, (Author), Kim, Hyejeong, (Author)
Format: eBook
Language: English
Published: Oxford ; New York : Berg, 2011.
Edition: English edition.
Series: Understanding fashion series.
Subjects:
Online Access: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=602543
Related Items: Print version:: Fashion trends.