Корично изображение Електронна книга

Fashion trends : analysis and forecasting /

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting...

Пълно описание

Основни автори: Kim, Eundeok, (Author), Fiore, Ann Marie, (Author), Kim, Hyejeong, (Author)
Формат: Електронна книга
Език: English
Публикувано: Oxford ; New York : Berg, 2011.
Издание: English edition.
Серия: Understanding fashion series.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=602543
Подобни документи: Print version:: Fashion trends.
Съдържание:
  • Cover; Contents; Illustrations; Acknowledgements; Introduction; 1. The Basics of Fashion Trends and Forecasting; Objectives; Introduction to Fashion Trend Terminology; Fashion Trends in Context; The Framework for Fashion Change; Introduction to Fashion Forecasting Terminology; Historical Overview of Fashion Forecasting; Chapter Summary; Key Terms; Questions for Review and Discussion; Suggested Reading; References; 2. Consumers' Role in Fashion Adoption; Objectives; The Innovation Adoption Process; Factors Influencing the Rate of Adoption: Attributes of the Innovation.
  • Factors Influencing the Rate of Adoption: Consumer Adopter CategoriesChapter Summary; Key Terms; Questions for Review and Discussion; Suggested Readings; References; 3. The Process and Methods of Fashion Trend Analysis and Forecasting; Objectives; The Process of Fashion Trend Analysis and Forecasting; The Methods of Fashion Trend Analysis and Forecasting; Future of Fashion Forecasting; Chapter Summary; Key Terms; Questions for Review and Discussion; Suggested Readings; References; 4. The Role of Fashion Industry Professionals in Trend Development and Forecasting; Objectives.
  • The Roles of Fashion Industry Professionals in Creating and Supporting TrendsThe Roles of Developers, Gatekeepers, and Promoters; Chapter Summary; Key Terms; Questions for Review and Discussion; Suggested Reading; References; 5. Consumer and Industry Fashion Innovation and Diffusion Accelerators; Objectives; The Style-Confident Consumer; The Role of Industry Technology in Accelerating Product Innovation and Diffusion; Chapter Summary; Key Terms; Questions for Review and Discussion; Suggested Readings; References.
  • 6. Social Responsibility and Sustainability Related to Fashion Trends and ForecastingObjectives; Definitions of Social Responsibility and Sustainability; Increased Waste Due to Rapid Diffusion of Innovation; The Influence of Social Responsibility and Sustainability on Fashion Trends; The Contribution of Internet Information to Socially Responsible Consumer Decisions; Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms; Chapter Summary; Key Terms; Questions for Review and Discussion; Suggested Readings; References.
  • 7. The Format of Trend Forecasts and the Influence of Trend Forecasting on Business DecisionsObjectives; Formats for Trend Forecasts; The Influence of Trend Forecasting on Business Decisions; Chapter Summary; Key Terms; Questions for Review and Discussion; Suggested Readings; References; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z.