Корично изображение Електронен

Analysis of cultural differences and their effects on marketing products in the United States of America and Germany a cultural approach to marketing using Edward T. Hall and Geert Hofstede /

Hauptbeschreibung ""Companies that do not adapt to the new global realities will become victims of those that do."" In this quote Theodor Levitt, a former professor at the Harvard Business School, points out that companies all over the world need to deal with a process which has...

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Основен автор: Boeing, Matthias.
Формат: Електронен
Език: English
Публикувано: Hamburg : Anchor Academic Pub., 2013.
Предмети:
Hall, Edward T.
Hofstede, Geert H.
Marketing > United States.
Marketing > Germany.
Multiculturalism > United States.
Multiculturalism > Germany.
Minority consumers > United States.
Minority consumers > Germany.
Customer relations > Management.
Marketing.
Relationship marketing.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Reference.
BUSINESS & ECONOMICS > Skills.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=773078
Подобни документи: Print version:: Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany: A Cultural Approach to Marketing using Edward T. Hall and Geert Hofstede.
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=773078
Провери в Paniza Library, AUBG Сигнатура: HF5415 .B64 2013eb

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