Корично изображение Електронна книга

Dictionary of advertising and marketing concepts /

"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and...

Пълно описание

Основен автор: Berger, Arthur Asa, 1933- (Author)
Формат: Електронна книга
Език: English
Публикувано: Walnut Creek, CA : Left Coast Press, [2013]
Предмети:
Advertising > Dictionaries.
Marketing > Dictionaries.
Selling > Dictionaries.
BUSINESS & ECONOMICS > Advertising & Promotion.
BUSINESS & ECONOMICS > Marketing > General.
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Advertising.
Marketing.
Electronic books.
Dictionaries.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=598433
Подобни документи: Print version:: Dictionary of advertising and marketing concepts.
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=598433
Провери в Paniza Library, AUBG Сигнатура: HF5803 .B47 2013

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