Enlisting Madison Avenue : the marketing approach to earning popular support in theaters of operation /
Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. These of U.S. goodwill mean little if its actions convey ot...
| Main Author: | Helmus, Todd C. |
|---|---|
| Other Authors: | Paul, Christopher, 1971-, Glenn, Russell W. |
| Format: | eBook |
| Language: | English |
| Published: |
Santa Monica, CA :
Rand Corp.,
2007.
|
| Subjects: | |
| Online Access: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=213910 |
| Related Items: |
Print version::
Enlisting Madison Avenue. |
| Available on the Internet from American University in Bulgaria: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=213910 |
|---|
| Check holdings at Paniza Library, AUBG | Call Number: |
U27 .H45 2007eb |
|---|