Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change /
A critical roadmap that helps companies turn "future shock" into "future savvy."
| Основен автор: | Gordon, Adam, 1964- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
American Management Association,
℗♭2008.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=236168 |
| Подобни документи: |
Print version::
Future savvy. |
Съдържание:
- Recognizing forecast intentions
- The quality of information : how good is the data?
- Bias traps : how and why interpretations are spun
- Zeitgeist and perception : how we can't escape our own mind
- The power of user utility : how consumers drive and block change
- Drivers, blockers, and trends
- The limits of quantitative forecasting
- A systems perspective in forecasting
- Alternative futures : how it's better to be vaguely right than exactly wrong
- Applying forecast filtering
- Questions to ask of any forecast.