Tourism and the branded city : film and identity on the Pacific Rim /
Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.
Основен автор: | Donald, Stephanie, 1961- |
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Други автори: | Gammack, John G. |
Формат: | Електронна книга |
Език: | English |
Публикувано: |
Aldershot, England ; Burlington, VT :
Ashgate,
℗♭2007.
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Серия: |
New directions in tourism analysis.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=269266 |
Подобни документи: |
Print version::
Tourism and the branded city. |
Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=269266 |
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Провери в Paniza Library, AUBG | Сигнатура: |
G155.C55 D66 2007eb |
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