How to start a creative business the Jargon-free guide for creative entrepreneurs /
This user-friendly and attractive guide shows creative people how to turn their hobbies into sustainable lifestyle businesses. Based on a unique 10-question formula, the book provides comprehensive start-up business advice. The jargon-free information is brought to life with real-life case studies f...
| Основен автор: | Richard, Doug. |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Newton Abbot, UK :
David & Charles,
℗♭2013.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=561187 |
Съдържание:
- Dedication; Contents; Who is this book for?; Introduction; The Fundamentals; Chapter 1:; The Proposition; Chapter 2:; The Customer and The Market; Chapter 3: The Competition; Chapter 4:; The Industry; Chapter 5:; The Channel; Chapter 6:; The Relationship; Chapter 7: The Pricing Model; Chapter 8:; The Key Partner; Chapter 9:; The Asset; Chapter 10:; The Key Competency; The Perks of Being an Entrepreneur; Next Steps: Over to You ... ; Terms you need to know; More advice and resources.