Визуалните метафори на XX век : Типология, функция и развитие на графичните символи в печатната реклама : Автореферат /
The linguistic metaphor shares a common principle of construction with the visual symbol, with visual metaphors being sustainable in a given social environment. Metaphor can not be fully explained by semantics, and different individuals "translate" its meanings, thanks to the linguistic an...
| Основен автор: | Илиева, Таня Сашкова 1982- |
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| Други автори: | Ilieva, Tanja Saskova 1982-, Вълканова, Веселина Йорданова 1963- (науч. ръководител) |
| Формат: | Книга |
| Език: | Bulgarian |
| Публикувано: |
София,
2017.
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| Предмети: | |
| Онлайн достъп: |
Пълен запис |
| Резюме: |
The linguistic metaphor shares a common principle of construction with the visual symbol, with visual metaphors being sustainable in a given social environment. Metaphor can not be fully explained by semantics, and different individuals "translate" its meanings, thanks to the linguistic and cultural differentiation. Due to the deep connection between the visual elements and the conscious and unconscious parts of the thinking human structures, they become an essential element of advertising communication. |
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| Описание на библ. документ: |
Кор. опис. |
| Физически характеристики: |
31 л. ; 30 см. |