Strategic media planning /
| Основен автор: | Lancaster, Kent M. |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
Lincolnwood IL :
NTC Business Books,
c1989.
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| Предмети: |
| Описание на библ. документ: |
System requirements for computer disks: For the 3 1/2 in. disk, Apple Macintosh computer with System tools disk; for 5 1/4 in. disk, IBM and compatible computers with DOS 1.1 (3.0 or higher is better); printer. |
|---|---|
| Физически характеристики: |
xii, 285 p. : ill. ; 25 cm. + 2 computer disks (3 1/2-5 1/4 in.) |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
0844234753 <Spiral bdng> |