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Marketing for keeps : building your business by retaining your customers /

Основен автор: Furlong, Carla B.
Формат: Книга
Език: English
Публикувано: New York : Wiley, c1993.
Предмети:
Consumer satisfaction.
Customer services.
Consumer satisfaction > United States > Case studies.
Consumer satisfaction > Canada > Case studies.
Физически характеристики: xii, 244 p. : ill. ; 25 cm.
Donor - Open Society and Saber Foundation.
Библиография: Includes bibliographical references (p. 227-239) and index.
ISBN: 047154017X (Hard)

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