Cover Image Book

International advertising : standardization and adaptation /

Main Author: Kirpalani, V. H. 1928-
Other Authors: Laroche, Michel.
Format: Book
Language: English
Published: Chicago IL : American Marketing Association, c1993.
Series: Bibliography series (American Marketing Association)
Subjects:
Check holdings at Paniza Library, AUBG Call Number: Ref Z7164.C81 K57 1992