Cover Image Book

Introduction to advertising and promotion : an integrated marketing communications perspective /

Main Author: Belch, George E.
Other Authors: Belch, Michael A.
Format: Book
Language: English
Published: Chicago IL : Irwin, c1995.
Edition: 3rd ed.
Series: The Irwin series in marketing
Check holdings at Paniza Library, AUBG Call Number: Large HF5823 .B387 1995