When MBAs rule the newsroom : how the marketers and managers are reshaping today's media /
| Основен автор: | Underwood, Doug. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Columbia University Press,
c1993.
|
| Предмети: |
| Физически характеристики: |
xix, 259 p. ; 24 cm. |
|---|---|
| Библиография: |
Includes bibliographical references (p. [237]-241) and index. |
| ISBN: |
0231080484 (Hard) |