Корично изображение Книга

E.W. Scripps and the business of newspapers /

Основен автор: Baldasty, Gerald J.
Формат: Книга
Език: English
Публикувано: Urbana IL : University of Illinois Press, c1999.
Серия: The history of communication
Предмети:
Scripps, E. W. > (Edward Willis), > 1854-1926.
Newspaper publishing > United States > History > 19th century.
Newspaper publishing > United States > History > 20th century.
Journalists > United States > Biography.
Publishers and publishing > United States > Biography.
Съдържание:
  • The struggle for control
  • Expansion
  • Controlling costs
  • Management
  • Avoiding competition
  • Advertising is the enemy
  • An advocate of the working class
  • Is it interesting?
  • The legacy of E.W. Scripps.

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