The ultimate secrets of advertising /
| Основен автор: | Jones, John Philip. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Thousand Oaks, Calif. :
Sage Publications,
c2002.
|
| Предмети: |
Съдържание:
- Big ideas and good ideas
- Passing through the gate
- Getting it right first time
- Repetition, competition and the growth (or decline) of brands
- Keeping the brand in the window
- The bridge to the long term
- A first measure of long-term effects
- The depth of advertising's long-term effects
- Can doses of advertising produce doses of profit?
- Frozen effects versus continuous effects.