Asking questions : the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires /
| Основен автор: | Bradburn, Norman M. |
|---|---|
| Други автори: | Wansink, Brian., Sudman, Seymour. |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
San Francisco :
Jossey-Bass,
c2004.
|
| Издание: | Rev. ed. |
| Предмети: | |
| Онлайн достъп: |
Table of contents http://library.aubg.bg/LibOnline/RM/bookjackets/AskingQuestionsTheDefinitiveGuide.jpg |
Съдържание:
- The social context of question asking
- Asking nonthreatening questions about behavior
- Asking threatening questions about behavior
- Asking questions about attitudes and behavioral intentions
- Asking and recording open-ended and closed-ended questions
- Asking questions that measure knowledge
- Asking questions that evaluate performance
- Asking psychographics questions
- Asking standard demographic questions
- Organizing and designing questionnaires
- Questionnaires from start to finish
- Asking question FAQs.