In$ide Intuit : how the makers of Quicken beat Microsoft and revolutionized an entire industry /
| Основен автор: | Taylor, Suzanne E. |
|---|---|
| Други автори: | Schroeder, Kathy |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Boston, Mass. :
Harvard Business School Press,
c2003.
|
| Предмети: | |
| Онлайн достъп: |
Table of contents |
Съдържание:
- California dreamin
- Selecting the starting team
- Of dollars and doubters
- Survival 101
- Under-promise, over-deliver
- A customer evangelist culture
- Crossing the chasm
- Crush Microsoft
- Simple is hard
- Playing in the big leagues
- Getting the puck on the ice
- A turbo-charged Intuit
- Coach Campbell
- Exit focus. enter Microsoft. again.
- One more bill
- Goodbye Godzilla
- Catching the wave
- No sacred cows
- New economy insanity
- Bringing on Bennett
- The Bennett basics.