The medium and the message : television advertising and American elections /
| Други автори: | Goldstein, Kenneth M., 1965-, Strach, Patricia. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Upper Saddle River, New Jersey :
Prentice Hall,
c2004.
|
| Издание: | 1st ed. |
| Серия: |
Real politics in America
|
| Предмети: | |
| Онлайн достъп: |
Table of contents |
Съдържание:
- Campaign advertising strategies in the 2000 presidential nominations
- What did they see and when did they see it?
- Television advertising in the 2000 congressional elections
- The electoral impact of "issue advocacy" in 1998 and 2000 house races
- The impact of issue advocacy and party soft money electioneering
- The view from the air
- Pay to play.