Treasure hunt : inside the mind of the new global consumer /
| Основен автор: | Silverstein, Michael. |
|---|---|
| Други автори: | Butman, John. |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Portfolio,
2006.
|
| Предмети: | |
| Онлайн достъп: |
Book jacket |
Съдържание:
- The bifurcating market
- The new middle-class consumer
- Cheap is good
- Spanning the poles
- All treasure, all the time
- When the calculus shifts
- In a pickle
- Nickels and dimes
- Left in the dust?
- Taking action.