Marketing management technology as a social process /
| Други автори: | Fisk, George, 1922- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Praeger,
1986.
|
| Предмети: |
Съдържание:
- Overview : challenging managerial perspectives on marketing / George Fisk
- The marketing concept : a déjà vu / Stanley C. Hollander
- Marketing : management technology or social process at the twenty-first century? / Robert Bartels
- What is marketing? Reavis Cox's search for universals / Jean J. Boddewyn.
- Marketing as a provisioning technology : fueling world development from a finite resource base / Nikhilesh Dholakia and Ruby Roy Dholakia
- Consumption expenditures and economic development / Edward W. Cundiff
- Contributions of comparative research to the study of consumer behavior / Susan P. Douglas and C. Samuel Craig
- Flow analysis in marketing / Ewald T. Grether.
- Shared symbols, meanings, and ways of life in interorganizational networks / Johan Arndt
- Distribution in a high-level economy : twenty years after / Charles S. Goodman
- Modeling trade flows in a developing region / Roger A. Layton
- Determining the distribution of retail store types within a metropolitan area : macroretail structure / Charles A. Ingene
- Cities as agencies of distribution : the vital role of exports / Richard F. Wendel
- Time, space, and competition : formulations for the development of marketing strategy / Ronald Savitt
- Parameter theory and science in marketing / Stig Ingebrigtsen and Michael Petterson
- Externality focus of macromarketing theory / Robert W. Nason.