Mass customization : the new frontier in business competition /
| Основен автор: | Pine, B. Joseph. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Boston, Mass. :
Harvard Business School Press,
c1993.
|
| Предмети: |
Съдържание:
- Once upon a time
- The system of mass production
- The emerging system of mass customization
- Determining the shift to mass customization
- The old competition : how mass production companies faltered
- The new competition : how mass customization companies succeeded
- Developing a strategy for mass customization
- Mass-customizing products and services
- Transforming the organization for mass customization
- Exploring the new frontier
- Appendix: Research on market turbulence.