Корично изображение Книга

American business values in transition /

Основен автор: Cavanagh, Gerald F.
Формат: Книга
Език: English
Публикувано: Englewood Cliffs, N.J. : Prentice-Hall, c1976.
Серия: The Prentice-Hall series in economic institutions and social systems
Предмети:
Съдържание:
  • Part 1: Values and ideology in American life
  • Values, ideals, and ideology Early Americans and enterprise
  • The function of ideology
  • The necessity of an ideology for business summary and conclusions
  • Part 2: Historical roots of the business system
  • The need to understand listening to our forefathers
  • The protestant ethic and the growth of a nation
  • The American business creed
  • Part 3: Personal values in the organization
  • The organization's influence: socialization
  • Why men work: interdependence of ideology and motivation
  • Personal values and the business creed
  • Examining personal values
  • The business person's ethics
  • Part 4: Marx's challenge to free enterprise
  • Alternatives to capitalism: the early American experience the Marxist critique
  • Marxist ideology: the USSR and China
  • Part 5: New challenges to free enterprise and its values
  • Business as a crippled giant
  • The malaise of American society
  • Patchwork and compromise: the moderate reformers
  • Corporate responses to new challenges
  • Part 6: Corporate values for the future
  • The past as a beginning
  • The importance of a business creed for the future
  • Clues to the future.