Корично изображение Книга

International management : strategic opportunities and cultural challenges /

Основен автор: McFarlin, Dean B.
Други автори: Sweeney, Paul D., 1955-
Формат: Книга
Език: English
Публикувано: Boston : Houghton Mifflin Co., c2006.
Издание: 3rd ed.
Предмети:
Съдържание:
  • An overview of global trends and challenges
  • Legal and political foundations of international management
  • Doing things right: international ethics and social responsibility
  • Cultural dimensions: implications for international management
  • Perception, interpretations, and attitudes across cultures
  • Communicating effectively across cultures
  • Conducting negotiations and managing conflicts
  • Taking stock: developing international strategy
  • Jumping in: foreign market entry and ownership options
  • Making it work: effective international operations
  • Motivating and leading across cultures
  • Building an effective international workforce
  • Evaluating and rewarding international employees
  • Managing groups across cultures: from work teams to labor unions.