Global marketing management /
| Основен автор: | Keegan, Warren J. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Englewood Cliffs, N.J. :
Prentice Hall,
c1989.
|
| Издание: | 4th ed. |
| Серия: |
The Prentice-Hall series in marketing
|
| Предмети: |
Съдържание:
- Marketing: A Universal Discipline
- The Three Principles of Marketing
- Global Marketing: What It Is and What It Is Not
- The Importance of Global Marketing
- Management Orientations
- Driving and Restraining Forces Affecting Global Integration and Global Marketing
- The 18 Guiding Principles of the Marketing Company
- Which Company Is Transnational?
- The Global Marketing Environment
- The Global Economic Environment
- The World Economy
- An Overview
- Economic Systems
- Stages of Market Development
- Stages of Economic Development
- Income and Purchasing Power Parity Around the Globe
- The Location of Population
- Marketing and Economic Development
- Balance of Payments
- Trade Patterns
- International Trade Alliances
- The World Trade Organization and GATT
- Regional Economic Organizations
- Social and Cultural Environment
- Basic Aspects of Society and Culture
- Analytical Approaches to Cultural Factors
- Social and Cultural Environments: Impact on Marketing Industrial Products
- Social and Cultural Environments: Impact on Marketing Consumer Products
- Cross-Cultural Complications and Suggested Solutions
- The Political, Legal, and Regulatory Environments of Global Marketing
- The Political Environment
- International Law
- Sidestepping Legal Problems: Important Business Issues
- Conflict Resolution, Dispute Settlement, and Litigation
- The Regulatory Environment
- Ethical Issues
- Euro Disney (A)
- Euro Disney (B)
- Coca-Cola: Universal Appeal?
- The Education of an Expat.