Television and new media : must-click tv /
| Основен автор: | Gillan, Jennifer. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Routledge,
2011.
|
| Предмети: | |
| Онлайн достъп: |
Book jacket |
Съдържание:
- Introduction : it's network tv
- Fan tracking, targeting, and interaction from the web to the WB
- Timeshifting, circumvention, and flow on Fox
- Placeshifting, schedule-shifting, and the long-arc serial on ABC
- Branding, synergy, and product integration on NBC
- Conclusion.