Digital marketing using new technologies to get closer to your customers /
"So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly c...
| Основен автор: | Rowan, Will. |
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| Автор-организации: | ebrary, Inc. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
London :
Kogan Page,
2002.
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| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
An electronic book accessible through the World Wide Web; click to view |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.1265 .R6827 2002eb |
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